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O’Kane Consulting Services

All of my services are holistic. They include my strategies, expertise, and abilities for not just one aspect of your project, but for ALL aspects. I implement new strategies, optimize and strengthen existing ones, and make sure future tactics can be added easily and effectively.

When you work with me, you will receive:

Immediate results you can measure

Long-term solutions you can grow from

Consultation in your back pocket for whenever you want it

Marketing isn’t hard, but effective marketing requires experience, and I have the tools and knowledge to make sure things get done and get done right.

Getting Started

Yes, call-to-actions are usually at the bottom of the page, but if you’re on this site, that means you’re busy. . . and the last thing I want to do is waste your time.

We’ll start with a FREE 15-minute exploration call.

We’ll discuss where your company currently is, where you’re trying to take it, and how we’re going to get there.

Before our call, make sure to look below at the detailed description of whichever service you’re interested in.

UPDATE: If you want to work with me in August or September, it is ABSOLUTELY imperative you fill out an application TODAY, as that is my waiting list. So, please, don’t be a lazy Susie. The clients who book out ahead are so much more prepared and reach such better results than those who try to squeeze something in last minute.

Creating & Implementing Effective Facebook Ads

Using Google Ads Effectively

Designing/
Applying a Sales Funnel

Revamping Your Online Business Model

Managing a Project/
Calling in a Specialist

Boosting Your Website’s Conversions

Launching something new? Let’s make sure it reaches the stars.

So, you’re launching a new product, service, online program or course? Having a consultative manager that has years of experience oversee your launch can make or break its success.

From the devising-a-plan phase to the celebratory-mimosas-after-we-finish phase, I work closely with you and your team every step of the way.

I will:

  • Create a strategic timeline for your launch
  • Write copy
  • Plan strategy and advertising
  • Assess current systems
  • Create new opportunities for leads
  • Analyze current website and other platforms
  • Design automation workflow

If you’re launching a new product, service, online program, or course, this consultation and management option is for you.

Time: Typically, we’ll work together for about twelve weeks.

Pre-Requisites: Your business currently brings in revenue, you’re willing to outsource and/or hire team members, you have an available ad budget, and you’re willing to meet regularly for strategy sessions.

Molly Provided education. I felt a lot of my needs answered immediately, whereas the research I did wasn’t catered to small businesses. It game me the insight of how to juggle a family and a growing business. Created a pathway to go down, didn’t know how it hit goals before.

Angie Chang, @chairsandcups Angie Chang, @chairsandcups

Ease Your Facebook Advertising Troubles

Facebook advertising is a monster, but if you tame it, you’ll rule the marketplace.

Expand your brands reach. Increase click-through rates. Drive sales. It’s not a guessing game anymore. Facebook advertising is the most powerful marketing tool of the modern age, and there are proven strategies that work. For many, it’s the first phase of their sales funnel. Is it yours?

There are three options for this service because properly implementing it is that important.

Facebook Ad Management:

The big one. The, let’s-conquer-Facebook-advertising option.

In this option, I manage all of your Facebook advertising, and we make sure your company is taking advantage of every single benefit it has to offer.

From highly targeted campaigns on the screen to optimizing every little detail behind the curtain, this is the option you choose if you want to conquer Facebook advertising without getting a headache.

Facebook Campaigns:

One-off campaigns that’ll build your brand and boost your business.

Let’s say you know how to do it; you just need a strong one-off campaign. If that’s the case, this option is for you.

You’ll get a campaign that looks and feels like your brand, and gets talked about more than Donald Trump’s hair.

Training/Consultation:

This is where you tame the monster. . .

Are you up for the challenge?

I teach you the ins and outs, the hows and what-ifs of Facebook advertising. Gain a digital marketing edge among your competitors and use it to drive sales and grow your business.

Molly O'Kane

Schedule your 15-minute exploration call today!

Smart Advertising with Google Advertising

Up and running in ten days!

Let’s advertise YOU on something EVERYONE uses (YouTube, Google Text Ads, Google Shopping).

With this ten-day launch plan and ongoing optimization, we’ll get your company in front of your customers in no time. Whether your business is local or global, your customers are online… let’s show you to them!

Day 1-2: Discovery & Planning
We’ll meet and share funny stories, but most importantly… we’ll talk about your business. These first two days are all about discovering the hot spots of your company, and then planning a campaign around them.

Day 2-9: Campaign Development
Now, I’ll transform those ideas into creative content. I’ll start working on keyword research, copy development, and your search campaign. Everything we make here will be made with A/B testing in mind ensuring continual growth down the road.

Day 10: Campaign Launch (to the stars)
Hooray! Your campaign is live. Sit back and watch your data accumulate while your customers are introduced to your ads!

Day 11+
From here, I’ll continue to make adjustments to your campaign to make sure your ads are as strong and successful as possible. This includes:

Experimentation & A/B Testing: Your personal search ad specialist will start testing the different variations created in the campaign development phase.

Ongoing Optimization: I’ll modify your campaign with strategic A/B testing to improve its performance.

Insights & Reporting: I’ll summarize everything we’ve learned from this campaign in a report including performance metrics, KPI’s, insights, and recommendations for future campaigns.

Time: Typically, we’ll work together for about twelve weeks.

Prerequisites: Your website has a conversion rate above 1% and you have an ad budget available.

Slippery Sales Funnel

The best customers are the ones that choose you. The best companies are the ones that make their customers believe it was choice.

Customers love choice, so give it to them. Only make sure the choice you give them works in your companies favor. To achieve this, you’ll need a sales funnel greased with shiny, black grease. . . and I’ve got tons of grease and a perfect funnel.

With this package, we’ll make you a sales funnel that actually funnels.

Copy that grabs attention holds attention, compliments your brand’s voice, and most importantly, sells. (Of course, without sounding too salesy, nobody likes that…)

Your branded graphic design, two words: eye candy. It’ll be unique because your company is unique. Yet it’ll maintain your professional presence, and guide visitors along your page.

And, Facebook ads. . . if Facebook is the monster of social media advertising, you’ll tame it, train it, and reach fame with it.

While your funnel will be customized to your business’
needs, here are some of the common funnel contents:

  • Social media ads
  • Optimized blog content
  • Landing pages
  • Opt-ins
  • Sales pages
  • Long form copy for signature offers
  • Automated webinars
  • Email nurture sequences
  • Thank you pages

If you’re looking for a sales funnel that your customers actually want to slide down, this option is for you.

Time: Typically, we’ll work together for about 4-16 weeks.

Pre-requisites: Your business has available content for your signature and tripwire offer. (it doesn’t have to be formatted, but it needs to be written/produced).

Revamp Your Online Business Model

Everything you have. Let’s clean it up, connect the dots, and make it shine.

Take your online business, then take a step back from it. Success in the modern age requires modern goals. We’ll set those goals, come up with a plan on how to get there, and get there.

With this package, you’ll clean up, organize, and optimize your online business model.

We’ll set individualized goals according to your company’s needs, but here are some of the common ones:

  • Design and apply a new website
  • Grow email list
  • Implement efficient business automation
  • Create a passive income product
  • Retain recurring members for a membership site

If you’re looking to revamp your businesses overall online success, this option is for you.

Time: Typically, we’ll work together for 4, 8, or 12 months. It all depends on your goals and your willingness.

Pre-requisites: Your business has been around for at least six months, you have an ad budget available, and you’re willing to meet for ongoing assignments and goals regularly.

Project Management

Bring on a team of specialists.

Difficult projects and heavy workloads sometimes call for an extra hand. While most companies use virtual assistants, you’ll use a virtual specialist. The difference? They’ve dedicated their careers toward this one specific area you need help with.

With this package, we’ll work together to set goals; then I’ll call in and manage an A-team to execute your tasks and reach those goals.

Below are the types of common virtual assistants you could get. Within each of those are assistants with a specific niche skill – aka – your specialists. How do we decide which one’s best for you? By getting as detailed as possible with project details.

  • Graphic Designer
  • Web Designer
  • Copywriter
  • Web Developer/Engineer

If you have a heavy workload or a task that’s unfamiliar to you, call in a specialist.

Time: Typically, we’ll work together for a one-time project or when workloads are spiked. If you’d like a specialist to stick around and permanently join your team, that can be arranged.

Pre-requisites: Your business is busy and profitable enough to need outsourcing. You have a willingness to pay by project, rather than hourly. That’s how most of my specialists operate.

Website Growth Review

How are your conversions? Let’s make a plan and boost them.

There are many reasons why your website’s conversion rates aren’t as high as you’d like. Sometimes there’s just one bolt lose that’ll make all the difference – aka – the golden bolt. We know the tools, trends, and tactics to find it, tighten it, and make it shine.

With this package, you’ll boost your website’s conversion rates and get a plan for continual growth.

Your company is different, and some methods that work
for some companies don’t work for others. We’ll use tactics
based of your company’s goals, but here are some of the
common ones:

  • Blogging & Email Marketing
  • Business Strategy
  • In-house training (social media, etc.)
  • Full Funnel Builds
  • Facebook Campaigns

If you’re looking to boost your websites conversion rates and boost your online success, this option is for you.

Time: Typically, we’ll work together for approximately 4 weeks.

Pre-requisites: An open mind.

I was lucky to get matched with Molly while looking for a Marketing advisor with Small Business Association. Molly is an excellent specialist with an impeccable work ethic and warm, energetic style of communication. Molly’s assessment of my business and a series of advice that followed was honest, professional and timely. Together we developed actionable plan directing my marketing efforts in a way that will meet my current business goals. I can’t recommend Molly enough, she is an incredible asset to the marketing and small business community in San Francisco.

no-pic Anna, Anna Monet Jewelry

Disclaimer: I DO NOT guarantee revenue goals. I wish I could, as that would be beneficial for both of us. . . but that type guarantee is just not possible. If anyone does claim they can guarantee revenue goals, run.

However, what I can guarantee is 100% of my creative energy, ideas, and expertise. I have two things to offer you: years of marketing experience and consultation, and a lifelong condition where wild ideas and solutions pop in my head every minute.

If you’re looking to get unstuck, I’ll bring the petroleum jelly. If you’re looking for advice, I’ll bring Mr. Miyagi. I’ve helped businesses get organized, stay focused, and implement new ideas that have resulted in them reaching their revenue goals, even pass them, and I’d like to do it with you.

You can check out my testimonials at any time, and if you’d like some references from satisfied customers, just ask! Your business is your baby, and when you bring me on I like to think I’ve joined the family. I’ll treat your business like it’s my own. However, this also means I don’t work with everyone.

Above is a basic application form I require that’ll save you and I both time. It lets us know whether we’re a good fit to work together. If we are. . . get ready for some magic.

Disclaimer’s Disclaimer: I probably cannot bring Mr. Miyagi.